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Disposable Soft Goods Japan’s Mirafeel Marks First Anniversary

Its proprietary thin dry absorbent core is one of the thinnest and most efficient absorbent cores available in the market

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By: Lianna Albrizio

Associate Editor

Disposable Soft Goods Japan celebrates its first anniversary since launching Mirafeel in December 2020, one of the world’s most advanced baby pants diaper using the finest Japanese technology.
 
Winner of the Good Design and Good Parenting Awards in 2021, the revolutionary re-fastenable pants diaper with front re-closable seams enables the best fit for babies of all sizes. Designed and manufactured in Japan, Mirafeel comes with soft pleated waist gathers and a cushiony soft three-dimensional top sheet providing an unrivalled gentle touch for babies’ delicate skin. In addition, its proprietary thin dry absorbent core is one of the thinnest and most efficient absorbent cores available in the market. 
 
Apart from delivering the best functionality, Mirafeel places equal importance to product aesthetics, commissioning renowned Japanese artists in designing both its product and packaging. 
 
As a digital pioneer, Mirafeel is the first brand in Japan to launch exclusively online, available to be purchased only via its home website and social media channels. With the convenience of consumers in mind, both single-purchase and subscription delivery services are offered together with unparalleled customer service. 
 

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